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"Silver Sprung" campaign kicks
off
"u" will be all over downtown Silver Spring,
reminding consumers and showing developers that Silver Spring
has sprung
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Photos by Julie Wiatt
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Have you noticed? Red "U"s have sprung up all over
Silver Spring. They’re part of a new marketing campaign
delivering the message that Silver Spring has "sprung"
and is the place to come for entertainment, dining, shopping,
working, and living.
On May 18, Montgomery County Executive Doug Duncan and officials
from the Greater Silver Spring Chamber of Commerce unveiled
the theme at a campaign kickoff held at the new Silver Plaza
on Ellsworth Drive.
County Council President Steve Silverman and local resident/community
activist Charles Atwell were also speakers at the event, while
acrobats sprung from trampolines and Monty, the Silver Spring
penguin, worked the crowd.
"This community is coming alive before our eyes,"
Duncan said, "and we wanted a campaign that would announce
to the region, in no uncertain terms, that the new Silver
Spring has arrived and is open for business and visitors."
To begin the campaign, "U"s have been placed over
the "i" in Spring throughout the downtown area–on
light poles, banners, signs, buses, and posters, and county
officials and representatives are wearing "U" buttons.
The next step will be placing highly visible "Silver
Sprung" ads in print and on Metrobuses, and sending emails
throughout the area. A website, www.silversprung.com, has
also been created.
The campaign is being funded by Montgomery County and the
Greater Silver Spring Chamber of Commerce. According to the
GSSCC, the total cost of the campaign is $165,000.
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"Dancing Waters," the fountain at Silver
Plaza
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Andrew Fraser, president of the GSSCC, said, "Silver
Spring is transforming, building on its existing business,
employment, and residential core with the addition of many
new restaurants, shops, parking garages, office buildings,
housing, gathering places, and more. The Greater Silver Spring
Chamber of Commerce is proud to play a leading role in promoting
this transformation and launching this campaign today. We
are even more excited about Silver Spring’s future as
one of the region’s most active and appealing commercial
centers."
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